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From the grimy, bloody set of Squid Game, Jung Ho-yeon has been elevated to the glamorous house that is Louis Vuitton. The luxury French brand recently announced Jung as its new global Maison Ambassador.
Having first graced the runway for Louis Vuitton for Spring-Summer 2017, Jung continued to embody the Maison through fashion shows and the Pre-Fall 2017 ready-to-wear campaign. Today, the South Korean model-actress embarks on a new journey with Louis Vuitton.
“It is an honour to start my acting career with Louis Vuitton, the brand I have modelled for. I look forward to all the moments as a global ambassador,” said Jung.
“I immediately fell in love with Ho-yeon’s great talent and fantastic personality, and I am looking forward to starting this new chapter of the journey we started at Louis Vuitton a few years ago,” enthused Nicolas Ghesquière, the brand’s Artistic Director of women’s collections.
After winning the “Asian Star Award” at the Asian Model Awards in 2019, Jung walked for numerous global fashion brands. Her acting debut was as Sae-byeok in Squid Game; released in September, it is now one of the most viewed shows in the history of the streaming site.
Thanks to her breakout, Jung became the most-followed South Korean actress on Instagram in 2021, surpassing actresses Lee Sung-kyung and Song Hye-kyo. As of October, she has 22 million followers on the platform. She is also besties with singer Jennie, who visited the Squid Game set and sent a food truck to show her support. The famous Blackpink rapper also received Squid Game-inspired memorabilia from Netflix Korea.
If you want to emulate Jung’s beauty routine, she has revealed in past media interviews that she uses Lucas’ Papaw Ointment and Aveda’s Concentrate Rollerball for a natural dewy glow.
As Sae-byeok in Squid Game, Jung is also celebrated for her iconic freckled look.
With Halloween around the corner, you may consider dressing up as Sae-byeok. Well, you can’t just throw on a green tracksuit and call it a day. Our advice is to go all out and nail Sae-byeok’s makeup, too!
Whether you’re dressing up as Sae-byeok for Halloween, or simply want to try out faux freckles, we have you covered. Our product recommendations come from popular Korean brand Holika Holika, available on myeppo’s shopping platform.
These items will help you achieve Sae-byeok’s look (or a more general sun-kissed one) in minutes. It gives you quick, realistic-looking freckles that won’t budge, and they’re so easy to apply.
To build your faux freckles, all you need to do is tap the product across your face to the extent that you like. For a subtle look like Sae-byeok’s, add a few across your nose and the top of your cheeks. This matte eye shadow from Holika Holika Piece Matching Shadow will do just the trick.
For a more noticeable change, brush it around these areas more prominently. This Holika Holika Magic Pole Eyeliner creates cute faux freckles that blend with your makeup and skin, instead of sitting on top and looking a little too obvious.
Simply apply a few haphazard dots to your fingertip, then tap your finger across the face in different areas (and repeat as necessary). They will look like natural freckles but without the sun exposure. To create the ideal smudge, you can try Holika Holika Mellow Gliding Pencil Liner.
