For the festive season, Etude Malaysia is encouraging everyone to beat the gloom and ‘’Get Raya Fabulous”. The Korean beauty brand is encouraging makeup lovers to get extra fab this Raya Aidilfitri and keep up the festive spirit despite pandemic woes and MCO 3.0.
“Etude Malaysia hopes to inject some optimism and encourage our fans to have fun with makeup, especially for Hari Raya. This campaign was created to inspire our community to get Insta-ready for the celebrations,” said Tin Yen Jow, the brand’s senior marketing manager. “We want our community to stay fabulous as they stay safe.”
A makeup tutorial series was launched to educate fans on new complete looks using the brand’s best-selling products as part of the campaign. The following one minute tutorials are inspired by real-life situations during Raya.
First look: Give Me More Duit Raya
The essential product for this look is the Play Color eyes #RoseWine, a 10 colour palette with varying pink and neutral shades.
Second look: I’m Just Here For The Food
The essential product is the Play Color Eyes #LeatherShop, a 10 colour palette inspired by brown leather tones.
Third look: Meeting the In-Laws
The must-have product is the Play Color Eyes #MapleRoad, a 9 colour palette with dark and romantic autumnal shades.