Most Asian women wear makeup for at least five times a week and for over 10 hours a day. Because of wearing makeup for long hours, women are worried that these makeup products may not be good for their skin.
Fret not, as the Perfecting Makeup Line by Sulwhasoo is formulated to properly address such areas of concern by keeping the skin refreshed, comfortable with flawless coverage all day long.
On top of its best-selling Perfecting Cushion EX, Sulwhasoo is introducing an extension to its Perfecting Makeup line, which is Perfecting Foundation and Perfecting Powder makeup base.
Inspired by hanji, a type of Korean paper that lasts a thousand years, Sulwhasoo has combined its air permeable makeup technology and its skincare formulas for a breathable and comfortable wear, keeping skin healthy and radiant.
The Perfecting Foundation comes in a fluid texture that addresses skin imperfections and uneven skin tone, instantly giving women the ideal complexion. It gives a long-wearing makeup effect that lasts up to 12 hours long.
Perfecting Powder, a powder compact, retains moisture and is formulated with squalene – a plant-based moisturizer that gives skin resilience and radiance. It naturally corrects the skin tone and smoothes skin without excess powder between skin’s fine lines and pores that may give out the cakey effect.
“Sulwhasoo Perfecting Foundation has a lightweight texture which gives flawless finishing and breathable wear, with makeup technology inspired by traditional hanji paper combined with a unique skincare hybrid formula. It helps to deliver comfort to the skin without feelings of tightness, keeping it looking healthy and beautiful,” said Assistant Training Manager of Sulwhasoo Malaysia, Jo Chow.