A chance meeting in a car park led to the start of Puras. Pure kismet is how Angie Chong and Michele Kwok describe their encounter which led to the start of their company back in 2017. Today as co-founders of this essential oils and skincare brand, they both channel their considerable skills into building it up and hopefully turning Puras into a household name.
Accomplished in their respective fields – Angie was the CEO of luxury fashion group FJ Benjamin while Michele is the director of Soul Society, the company behind successful F&B outlets like SOULed OUT, Tujo and WIP – this dynamic duo brings into Puras their marketing savvy and retailing know-how.
Derived from the Spanish word for Pure, essential oils form the core of Puras’ business, and it was born out of true necessity. Angie explains: “At one stage of my life I was experiencing various health issues, among them hormonal imbalances, migraines, sinusitis, anxiety and insomnia. I chanced upon essential oils which changed my life dramatically.”
Just like a magic bullet, essential oils helped Angie weaned herself off pharmaceutical medications and today her health has never been better. For Michele, the stress of running her F&B business, with its continual entertaining aspect took its toll on her health too and her search for well-being led her to holistic alternatives, among them essential oils. (Heartily recommended to relieve stress: Puras’ Calm The Storm Essential Oil Blend!)
Today, this grandmother looks youthful and exudes vibrancy anyone half her age would admire. “It all came together at the right time, the right place and situation,” Michele says. “We feel extremely blessed and fortunate that we have indeed chosen the right path.”
This correct path Michele is talking about is one that is 100% pure, containing no known toxic, carcinogenic or genetically-modified ingredients in their formulation. Sourced from countries around the world, Puras Essential Oils are blended by experienced and skilled experts and then shipped to Malaysia where they are bottled and packaged locally.
With essential oils forming the core of Puras’ business – the most popular include French Lavender and Peppermint from the US – Puras launched their clean skincare range in 2019 and it has steadily garnered quite a following. From its Rose Face Oil (Puras’ very first skincare product) to its Grapefruit Body Serum, the common denominator underlying each and every Puras product is its all-natural, non-toxic and non-carcinogenic pledge.
Recently, Puras has expanded their skincare range with the introduction last year of the Dragon’s Blood range. Promising to be age-defying and chock-full of potent antioxidants, there’s no mythical creature’s DNA on its ingredient lists. It’s called Dragon’s Blood because the colour of the sap used in its formulation is red.
Harvested from the Croton Lechleri tree (also known as the Miracle Healing Tree) found in Socotra, Yemen, Dragon’s Blood resin is highly prized for its protective antioxidant phenols with 2.8 million ORAC (Oxygen Radical Absorbance Capacity) value. This makes Dragon’s Blood 6,000 times more potent in antioxidant protection than vitamin C.
Practicing what they preach, both Angie and Michele are ardent users of their own products, never leaving home without a bottle or two of their Stay Focused, Calm Me Down and with the pandemic still rearing its head, their immunity boosting Super Clear Up essential oils blends and roll-ons.